Custom holographic experiences, powered by AI -not just a box.
UPM Group co-designs the engagement strategy with you, from the avatar and content to the interactions and the space it lives in, all tailored to your brand.
Come and see Holobox live in our showroom
Don’t just imagine it. See it in 4K.
Custom holographic experiences, powered by AI -not just a box.
UPM Groups co-designs the engagement strategy with you, from the avatar and content to the interactions and the space it lives in, all tailored to your brand.
Come and see Holobox live in our showroom
Don’t just imagine it. See it in 4K.
Transforming screens into captivating experiences with awe-inspiring 3D visuals.
Developed by the UPM Group, the Holobox is a holographic display system that brings people, products and 3D digital content into physical spaces, including events, corporate settings, hospitality and entertainment venues, and educational environments.
It’s a customisable, generative AI-enhanced solution that plays a central role in storytelling strategies, serving as a basis for developing set-ups, visual solutions and integrated experiential journeys.
Holobox enables physical–digital projects.
Holobox isn’t just a device; it’s also a storytelling tool.
It can be used on its own or connected to screens of different shapes and sizes, which can be set up next to each other to create extended narratives and dynamic settings in pop-up stores, retail corners, stands and experience rooms.
The UPM Group doesn’t just incorporate it into complete projects; it forms the core of an experience strategy with 4K-resolution 3D representations of people, avatars, objects and products becoming the key concept for communication, engagement and interaction.
Three experiences,
one out-of-the-box device
Interactive AI avatars
A smart, always-on digital presence.
Holobox AI Avatars greet and inform the public naturally, interacting with them by answering questions, providing guidance throughout the experience and sharing brand stories. They are available 24/7, anytime, anywhere.
They are ideal for:
- hospitality and reception areas;
- retail and customer experiences;
- events and exhibition stands;
- information points, museums and corporate spaces to provide information and support.
Holographic live streaming
Bringing real people to physical places in real time.
Life-size images of managers, CEOs, speakers, trainers and ambassadors can be displayed with synchronised audio and video, with no need for in-person attendance.
They are ideal for:
- live speeches delivered remotely;
- keynote speeches and presentations taking place simultaneously in multiple locations;
- highly effective training and internal communications.
It’s an excellent solution for events, meetings, presentations and corporate communications, with additional benefits including stunning holographic visuals, time savings and reduced travel costs.
3D content in 4K
Visually appealing content,
unprecedented interaction.
With Holobox, you can display realistic 3D content in 4K resolution:
- 3D product visualisation;
- details, materials and features brought to the foreground;
- rotations, animations and exploded-view drawings;
clear and engaging visual storytelling.
Perfect for:
- Fashion: fashion shows, items of clothing, accessories and digital model visualisation
- Design/Products: objects, furnishings and technical components
fitness/wellness: guided exercises and formats suitable for a variety of locations - Training: complex models, processes and visual simulations
Bring your brand to life: AI, customisation and integration
We can use generative AI to train your Avatar, complete with bespoke content and a unique tone of voice, so that it can offer interactive experiences on topics related to your brand: hospitality, products, services, corporate and events.
The entire process is overseen and implemented by UPM Group:
- from briefing to content development, graphics and creativity;
- software development and definition of interaction patterns;
- customised look for the Holobox (including the display cabinet, also 3D printed);
- ensuring Holobox blends in with its surroundings in an experiential space (stand, corner, retail and corporate).
A single partner to oversee the management of hardware, AI, content and integration into physical spaces.
Get in touch with us and come and see the Holobox for yourself
it’s the only way to fully realise its full potential and appreciate its visual impact… it’s impossible to describe!
In addition:
- We will help you decide which features (Avatar AI, telepresence, 3D content) are the best fit for your goals.
- We will look into the most effective way for you to use it in your sector.
- We will work closely with you to design an original, customised solution.